Which social media marketing channels are helping businesses in 2020

Social media marketing is one of the most powerful tools that can give your business the identity it deserves. Social media is here to stay, and it’s not fancy some teenage passing.

Well, teenagers use various social networking platforms to upload pics and share ideas.

Facebook, Twitter, Pinterest, Instagram and Google+ have all become some of the most popular platforms among users. Most of these popular social media platforms have turned into data supply tools for major businesses. If you want to make your mark in the digital market, then you need to specialize in social media marketing.

Apart from giving an important boost to overall business promotion, the social media platform also serves as a great resource of information on various topics. From financial management to debt relief, social media presents a plethora of resources from which business owners can learn more about their business. The same loan also helps in understanding the conditions of the program which helps in improving profit and gets out of debt very fast.


Facebook deserves the first mention. Facebook has more than 2 billion active users (monthly) as per 2016 report. Almost all generations use Facebook. This makes social platforms a major choice for most digital marketers. There are some ways to advertise on Facebook.

When you can definitely go for paid advertisements and sponsored content, the idea is to reach your customers organically. The best way to do this is to come up with an interesting page post and share it with your followers. Most businesses include a CTA in their messages, which will keep users interested in checking out special offers, new products, and new sites.


From Donald Trump to Jayden Smith, everyone takes to Twitter when they have to share their thoughts and ideas. Why should leading brands lag behind? McDonald’s, Nike, Adidas, H&M and many other iconic labels have active Twitter profiles. They launch a Twitter campaign and receive over 100,000 retweets and likes.

Most successful campaigns closely follow the hashtag game. People on Twitter use hashtags as active filters. Using the right hashtag according to current trends will increase your visibility by thousands, and your posts will gain more momentum.


This is the stage of youth. Gen X, Gen Y, and Millennials almost inevitably use Instagram. Most brands are seizing this opportunity to share their unique content through Instagram stories, galleries and videos. Boomerang is the funniest feature of Instagram, and we all know, marketing in combination with good humor is the key to great success.

Many fashion labels are using the new marketing opportunity on Instagram to reach new audiences. Offering free giveaways is a great way to engage more people and social influences in your new campaign.


Google owns YouTube and is the second most preferred search engine for videos. In addition to paid advertisements on YouTube, you can upload your ads as regular videos for your fans and potential customers. Short CSR videos, short films and even TVCs perform very well on YouTube if you can adapt them correctly.

Video optimization is the next big trend, which is already gaining momentum. You will need a good title for your video, a great meta description using keywords and social sharing options. This will increase your brand visibility and contribute to a positive brand image.

To bark

Well, it may not be a traditional social networking site, but it is a social medium for sure. Yelp is one of the largest online directories for live businesses. If you have an online business portal, you will have to register with Yelp. Registering with an Active Directory increases your visibility.

However, managing a yelp profile may not be as easy as managing a Facebook profile. Yelp reviews are somewhat permanent, so you need an h3 strategy to curate and manage your customer reviews. You can always encourage your consumers to post honest reviews of your business on Yelp. Do not bribe them only for positive reviews. Yelp is good at looking at artifacts and punishing companies for the same.

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