Does your company have a bespoke SEO process? You can follow the suggestions of this guide.
How relevant is your SEO strategy? Do you have a custom-made campaign for your business, or are you using a generic template and hoping for the best?
With the fundamentals of good SEO being universal, you can actually get some good results by following a template.
However, to really make an impact, you want to create a strategy custom for your business. This will allow you to exit the competition and earn your ranking.
Principle behind the process
Before going into the steps, it is important to state what the following tips are useful. It is useful to have a quick primer on how SEO works.
There are three components that need to be seen:
Technical SEO refers to a site that has been properly optimized. This includes your SSL certificate as well as mobile support.
On-page SEO refers to your content. This is your hook. Because of which your audience will keep returning to you. On-page SEO usually refers to the useful information you give.
A template can be a great guide to get you on track. You can see a proven option here. Note that, in many ways, it is about following and implementing a set of best practices.
Keep these three factors in mind when going through the following tips.
Audit your site
When was the last time you actually visited your site? When was the last time you didn’t check it, but when was the last time you saw it with fresh eyes?
Just because your layout has become familiar does not mean that it is working. Instead, think about the experiences of a new visitor.
Does the layout make sense? Is the content they are interested in easy to find? Is contact information readily available? How about newsletter sign-up?
Optimizing your site ensures that your audience can easily navigate your pages. This is your starting point.
set your goals
What do you expect from your strategy? Do you want to increase traffic? How about lead or click-through?
Knowing your expectations gives you a roadmap for creating a strategy as well as assessing your results after the fact.
Know your audience
Your audience is defined by the niche you envision. This is your starting point in learning more about them.
Look for other areas of interest crossover with your niche. Find out the most specific concerns. The more information you have on them, the better your needs will be.
Developing relevant content
List the topics that cover your area of expertise. If a topic touches on subtopics, create new posts to explore those areas.
Don’t be afraid to be specific with your subjects. Not every article will serve the entire audience, but offering in-depth articles makes you more valuable to your readers’ segments.
Apply what you have learned from your customers to your research. If there is something outside your niche that interests them, see if you can find a way to tie it in with your products or services.
Research long tail keywords
Ranking on single words in your market can be impossible. These short-tail keywords are likely already overrated, making them not worth the effort.
Long-tail is a better way of ranking in keyword searches. You can improve your SEO by finding three-, four- or even five-word combinations. This makes your content more specific, which, in turn, makes it more relevant to segments of your audience.
Post content regularly
To be a reliable source of information, you need to be consistent.
Knowing how often to post can be difficult. Posting too often can cause content to burn quickly. Not posting frequently can reduce the interest of your followers.
You can assess the success of this after a few months and adjust accordingly. But this is a great start.